Tara Blackman
About Tara Blackman
Tara Blackman serves as the Vice President of Enterprise Sales at LiveRamp, where she has demonstrated strong leadership and team-building skills. She has a background in psychology from Binghamton University and an Executive MBA from Harvard Business School.
Work at LiveRamp
Tara Blackman currently serves as Vice President of Enterprise Sales at LiveRamp, a position she has held since 2021. In this role, she has been instrumental in expanding the sales team and enhancing the company's market presence. Under her leadership, the team achieved 128% of the annual quota in FY23, resulting in a 25% year-over-year growth in bookings. Prior to her current role, she worked as a Senior Account Executive for Enterprise Accounts at LiveRamp from 2017 to 2021, where she developed strong relationships with clients and contributed to the company's success.
Education and Expertise
Tara Blackman holds a Bachelor of Arts (B.A.) in Psychology from Binghamton University. She furthered her education by completing an Executive MBA program at Harvard Business School, focusing on leadership development from 2022 to 2023. This combination of academic background and practical experience has equipped her with the skills necessary for effective leadership and strategic decision-making in sales.
Background
Before joining LiveRamp, Tara Blackman worked at Varick as a Senior Account Executive from 2012 to 2017. During her five years at Varick, she honed her skills in account management and sales strategy, contributing to the company's growth in the digital advertising space. Her experience in both companies has provided her with a strong foundation in enterprise sales and client relationship management.
Achievements
In FY23, Tara Blackman expanded her sales team from 5 to 10 sellers, showcasing her team-building capabilities and leadership skills. Additionally, she built a new go-to-market team in FY22 that focused on driving bookings and business outcomes for enterprise brands. Her promotion to second line manager in FY24 reflects her effective management and leadership within the organization.