Carla Smyth
About Carla Smyth
Carla Smyth serves as the Managing Director in Toronto, bringing over 15 years of experience in client relationship development across various industries. She specializes in multi-channel integrated communications and has a background in sales and strategic counsel.
Work at LiveWire
Carla Smyth has served as the Managing Director at LiveWire Communications since 2012. In this role, she oversees operations in Toronto, Ontario, Canada. Her responsibilities include providing strategic counsel to clients and teams, ensuring that objectives are clearly defined and aligned with business outcomes. She leads projects from planning through to production, emphasizing a successful delivery experience for all stakeholders involved.
Professional Experience
Carla Smyth has over 15 years of experience in building trusted relationships with clients across various sectors, including finance, insurance, retail, manufacturing, pharmaceutical, and technology. Prior to her current position, she worked at Lenovo as an Inside Sales representative for one year and then at ComponentArt as a Sales Account Manager for four years. Her extensive background equips her with the skills necessary to navigate complex client needs and deliver effective solutions.
Education and Expertise
Carla Smyth studied at Queen's University, where she earned a Bachelor of Arts degree in Health Issues from 1992 to 1996. Her educational background complements her professional expertise in multi-channel integrated communications, focusing on employee engagement, change communications, and organizational change communications. This combination of education and experience enables her to effectively address the communication needs of diverse organizations.
Leadership and Project Management
As Managing Director at LiveWire Communications, Carla Smyth leads projects from inception to completion. She is committed to achieving project visions and ensuring that all involved parties have a successful delivery experience. Her leadership style focuses on collaboration and strategic planning, which helps in aligning project goals with client expectations and business objectives.