Lidia Zaragoza, MBA
About Lidia Zaragoza, MBA
Lidia Zaragoza, MBA, serves as the Director of Marketing at Livly, bringing extensive experience in marketing and management across various companies. She specializes in data-driven strategies and multi-channel campaigns, with a strong background in the multifamily sector.
Current Role at Livly
Lidia Zaragoza serves as the Director of Marketing at Livly, a position she has held since 2023. In this role, she focuses on developing and executing marketing strategies that enhance brand visibility and engagement. Lidia utilizes data-centric approaches to track progress through key engagement metrics, ensuring that marketing efforts are aligned with organizational goals. Her expertise in leveraging Salesforce for targeted email marketing campaigns contributes to the effectiveness of Livly's outreach initiatives.
Previous Experience in Marketing
Before joining Livly, Lidia Zaragoza held several key marketing positions. She worked at Hyly.AI as Vice President of Marketing from 2022 to 2023 and previously served as Director of Marketing at the same company from 2021 to 2022. Her experience at Hyly.AI involved developing specialized multi-channel campaigns targeting niche demographics and organizing promotional events to enhance brand awareness on platforms like LinkedIn.
Background in Property Management
Lidia has a solid background in property management, having worked in various roles over several years. She served as a Property Manager at ConAm Management Corporation from 2015 to 2019 and at Interstate Equities Corporation from 2011 to 2012. Additionally, she worked as a Community Director at FPI Management from 2012 to 2015. These experiences provided her with insights into client engagement and operational management within the multifamily sector.
Education and Expertise
Lidia Zaragoza holds a Master of Business Administration (MBA) from California State University, Monterey Bay, where she studied Business Administration and Management with a focus on Responsible Business. She also earned a Bachelor of Arts (BA) from the University of California, Santa Cruz. Her educational background equips her with the knowledge and skills necessary for strategic marketing and management roles.
Skills and Specializations
Lidia specializes in leveraging data-driven strategies to enhance marketing effectiveness. She plays a critical role in addressing the fragmented software landscape in the multifamily sector. Her expertise includes designing and managing personalized engagement programs for clients and creating strategic narratives and integrated marketing plans with partners. Lidia's ability to utilize key engagement metrics allows her to track progress and optimize marketing initiatives.