Laura Massaro
About Laura Massaro
Laura Massaro serves as the Chief Marketing Officer at LL Flooring, bringing extensive experience in marketing and management across various sectors. Her career includes leadership roles at Delta Air Lines, Publicis UK, and The Coca-Cola Company, among others.
Current Role at LL Flooring
Laura Massaro serves as the Chief Marketing Officer at LL Flooring, a position she has held since 2023. In this role, she is responsible for overseeing the company's marketing strategies and initiatives. Her leadership is focused on enhancing brand visibility and driving business growth within the flooring industry. Massaro operates from both Atlanta, GA, and Richmond, VA, contributing to the company's marketing efforts across multiple locations.
Previous Experience at Delta Air Lines
Prior to her current role, Laura Massaro worked at Delta Air Lines as the Director of Integrated Marketing and Head of Social Media from 2019 to 2021. During her tenure in Atlanta, GA, she was responsible for developing and executing integrated marketing strategies that enhanced the airline's brand presence and customer engagement through social media channels.
Background in Marketing and Brand Management
Laura Massaro has extensive experience in marketing and brand management across various sectors, including Consumer Packaged Goods (CPG), Travel, Retail, Telecom, Food & Beverage, Wine & Spirits, and Pharma. Her career includes significant roles at The Coca-Cola Company, where she served as Global Brand Director and Global Brand Manager, contributing to brand strategy and market positioning. Additionally, she has held leadership positions at Publicis UK, The Kraft Heinz Company, and Ogilvy.
Education and Expertise
Laura Massaro holds a Bachelor of Science in Advertising from the University of Florida and a Master of Business Administration from the University of Michigan - Stephen M. Ross School of Business. Her educational background complements her extensive professional experience, equipping her with the skills necessary to integrate strategic relevance with creative originality in marketing.
Achievements in Global Marketing
Throughout her career, Laura Massaro has led teams in various marketing disciplines, including Media, Social, CRM, MarTech, and Analytics. She has a proven track record of blending creativity with technology and data to achieve transformative results. Her global experience has provided her with diverse perspectives, enabling her to identify opportunities and drive integration across channels and workstreams.