Shanna Rogers
About Shanna Rogers
Shanna Rogers serves as the Director of E-Commerce and Marketing Analytics at LL Flooring, where she has worked since 2018. She has a strong background in web analytics and marketing, having held positions at Advance Auto Parts, Lenovo, and North Carolina State University.
Current Role at LL Flooring
Shanna Rogers serves as the Director of E-Commerce and Marketing Analytics at LL Flooring, a position she has held since 2018. In this role, she is responsible for planning, initializing, and analyzing full-funnel media testing, including TV brand lift studies and the impact of traditional media on digital media. She oversees the marketing performance framework, which supports the definition of KPIs and OKRs, ensuring alignment of performance information across the organization. Additionally, she manages feed processes through Feedonomics, facilitating the transmission of product data to platforms such as Facebook, Pinterest, and Google Merchant Center.
Previous Experience in Marketing Analytics
Prior to her role at LL Flooring, Shanna Rogers gained valuable experience in marketing analytics through various positions. She worked as a Web Analyst at Advance Auto Parts from 2017 to 2018, where she focused on web analytics. Before that, she served as a Web Business Analyst at Lenovo from 2015 to 2017, contributing to web-based business strategies. Additionally, she held the position of Marketing & Communications Specialist at North Carolina State University from 2014 to 2015, where she supported research initiatives.
Educational Background
Shanna Rogers has a solid educational foundation in business and analytics. She earned a Master of Business Administration (M.B.A.) in Marketing/Marketing Management from East Carolina University, completing her studies from 2013 to 2015. Prior to her MBA, she obtained a Bachelor of Science in Business Administration (B.S.B.A.) from the same institution, studying Business Administration and Management from 2009 to 2012. Additionally, she achieved a Graduate Certificate in Applied Statistics and Data Management from North Carolina State University, completing her studies from 2020 to 2021.
Achievements in Marketing Performance
At LL Flooring, Shanna Rogers has demonstrated significant success in marketing performance. She has historically proven 23 winning tests, achieving an average conversion rate lift of 23%. Furthermore, she has managed and executed a strategy for optimization and personalization on LLFlooring.com, resulting in an average conversion rate lift of 8% from four monthly tests. Her work includes performing full-funnel media performance analysis and reporting, collaborating with channel leads to develop actionable media optimization insights.
Early Career and Development
Shanna Rogers began her career as an Operations Assistant at The Select Group from 2012 to 2014. This early experience laid the groundwork for her subsequent roles in marketing and analytics. Her career trajectory reflects a consistent focus on data-driven decision-making and marketing strategy, which has been pivotal in her professional development.