Scott Paparella
About Scott Paparella
Scott Paparella is a Digital Marketing Manager at LNP Media Group, where he has worked since 2015. He holds a BA in Commercial Design from Lycoming College and is certified in Google Analytics and Google Adwords, with extensive experience in marketing initiatives across various states.
Work at LNP Media Group
Scott Paparella has served as the Digital Marketing Manager at LNP Media Group since 2015. In this role, he is responsible for managing various digital marketing initiatives, including SEO and SEM campaigns. His work supports clients across multiple states, including Pennsylvania, Maryland, Delaware, and Florida. Paparella's responsibilities encompass the optimization of landing pages, management of PPC campaigns, and coordination of tradeshow events, ensuring comprehensive marketing strategies are executed effectively.
Education and Expertise
Scott Paparella earned a Bachelor of Arts degree in Commercial Design from Lycoming College, where he studied from 1998 to 2001. His educational background is complemented by certifications in Google Analytics and Google AdWords. This combination of formal education and professional certifications equips him with the knowledge and skills necessary to excel in digital marketing.
Background
Scott Paparella completed his secondary education at Reading High School before pursuing higher education. His academic journey led him to Lycoming College, where he focused on Commercial Design. Since then, he has built a career in digital marketing, leveraging his educational background and certifications to enhance his professional capabilities.
Achievements in Digital Marketing
Throughout his career, Scott Paparella has demonstrated proficiency in managing marketing initiatives from inception to completion. He has experience in both B2B and B2C markets, showcasing his versatility in handling diverse marketing strategies. His expertise includes landing page optimization, PPC campaigns, and the management of SEO and SEM campaigns, contributing to the success of various clients.
Skills and Interests
Scott Paparella possesses a unique blend of creativity and analytical skills, which are essential in the field of digital marketing. He has a passion for technology and is committed to continuous learning, allowing him to stay updated with the latest trends and advancements in the industry. This dedication to professional growth enhances his ability to deliver effective marketing solutions.