Cesar Martinez
About Cesar Martinez
Cesar Martinez serves as the President of Loaded, a position he has held since 2022. He has extensive experience in revenue and business development roles across various media companies, including REMEZCLA, mitú, and Live Nation.
Current Role at Loaded
Cesar Martinez serves as the President of Loaded, a position he has held since 2022. His role involves overseeing the company's strategic direction and operations from the Santa Monica, California office. Under his leadership, Loaded focuses on enhancing its market presence and driving revenue growth.
Previous Experience at REMEZCLA
Before joining Loaded, Cesar Martinez worked at REMEZCLA as the Chief Revenue Officer from 2020 to 2022. In this role, he was responsible for revenue generation strategies and partnerships, contributing to the company's growth in both the Los Angeles and New York markets. He continues to serve as an Advisor at REMEZCLA since 2022.
Career at mitú
Cesar Martinez held multiple positions at mitú between 2014 and 2020. He started as VP, Head of Sales & Branded Entertainment, then progressed to SVP, Head of Sales & Brand Partnerships, and later served as EVP, Brand Partnerships & Corporate Alliances. His tenure at mitú spanned six years, during which he focused on expanding brand partnerships and sales initiatives.
Education and Marketing Expertise
Cesar Martinez studied Business with a focus on Marketing at California State University, Long Beach. His educational background has equipped him with the skills necessary for his various roles in business development and sales across different organizations.
Board Membership at Save The Music
Since 2022, Cesar Martinez has been a member of the Board of Directors for Save The Music, an organization dedicated to restoring music education in public schools. His involvement reflects his commitment to supporting arts education and community initiatives in Los Angeles.