George Jiang
About George Jiang
George Jiang is an Account Manager for Activations at Loaded, where he manages partnerships with brands in the gaming industry. He has previous experience in various roles, including positions at Examiner.com and Esports Arena, and holds a Bachelor of Arts in Business/Managerial Economics from UC Irvine.
Current Role at Loaded
George Jiang serves as an Account Manager in Activations at Loaded, a position he has held since 2021. In this role, he manages and assists with the execution of activation strategies for both short and long-term partnerships. His work involves collaborating with various non-endemic brands, ensuring that activation initiatives align with current gaming culture and trends. Jiang oversees significant collaborations, including projects such as Uber Eats x Wendy's Newb School and the Gillette Gaming Alliance.
Previous Experience in Esports
Before joining Loaded, George Jiang worked as an Account Executive at Esports Arena from 2015 to 2016. In this role, he focused on managing client accounts and developing strategies to enhance brand visibility within the esports community. His experience in this position contributed to his understanding of the gaming industry and the dynamics of brand partnerships.
Education and Academic Background
George Jiang studied at the University of California, Irvine, where he earned a Bachelor of Arts in Business/Managerial Economics. His academic tenure lasted from 2012 to 2016, providing him with a solid foundation in economic principles and business management, which he applies in his current role in account management and activations.
Early Career and Internships
George Jiang began his professional journey with an internship at Septodont in 2012, where he gained initial exposure to the corporate environment. He also worked as a Long Beach MMORPG Examiner at Examiner.com for three months in 2013, where he covered topics related to massively multiplayer online role-playing games. Additionally, he served as Building Lead for the Operations Crew at the UCI Student Center from 2014 to 2015, further diversifying his experience.
Creative Pursuits
In addition to his professional work, George Jiang engages in creative writing during his free time. He publishes short stories on his personal blog, Pwndapv.wordpress.com. This creative outlet allows him to explore storytelling and connect with a broader audience beyond his professional endeavors.