Irina Shames
About Irina Shames
Irina Shames serves as the Chief Commercial Officer at Loaded, a position she has held since 2023. With a background in revenue strategy and business development across various companies, she possesses expertise in the creator economy and digital innovation.
Work at Loaded
Irina Shames has served as the Chief Commercial Officer (CCO) at Loaded since 2023. In this role, she is responsible for overseeing commercial strategies and initiatives within the organization. Her position is based in the Los Angeles Metropolitan Area, where she focuses on driving revenue growth and enhancing partnerships in the entertainment and gaming sectors.
Previous Experience in Revenue and Strategy
Prior to her current role, Irina Shames held the position of Executive Vice President of Revenue & Strategy at 3BLACKDOT for five months in 2022. She also worked as Chief Revenue Officer at G2 Esports from 2022 to 2023, where she contributed to revenue generation and strategic growth. Additionally, she served as Senior Strategic Advisor at 100 Thieves for four months in 2023.
Education and Expertise
Irina Shames has an extensive educational background. She studied at Jacobs University Bremen, where she earned a Bachelor of Arts degree. She also completed an Executive MBA in Business Administration and Management at ESCP Europe from 2011 to 2012. Furthermore, she has pursued Executive Education in Leadership at HEC Paris since 2016. Her expertise includes the creator economy, digital and tech innovation, and developing go-to-market strategies across multiple continents.
Background in Business Development
Irina Shames has a solid foundation in business development, having worked as VP and Head of Business Development at Subvrsive from 2017 to 2018. She was also involved with CNN International as Head of Sales from 2014 to 2017, where she managed sales strategies. Her experience includes serving on the Board of Advisors for Obsesh from 2019 to 2021 and teaching a course on Digital Media & Entrepreneurship at UCLA Anderson School of Management from 2019 to 2023.
Achievements in the Entertainment Ecosystem
Irina Shames has a proven track record of scaling businesses within the entertainment ecosystem. She has developed successful go-to-market strategies that have been implemented globally, including in Europe, the US, and Asia. Her involvement in strategic partnerships and commercial growth initiatives has significantly impacted the gaming and new media sectors. She has also demonstrated her ability to build and lead multinational teams effectively.