Kate Martinez
About Kate Martinez
Kate Martinez is a Talent Manager at Loaded, where she has worked since 2020. With a background in marketing and digital storytelling, she has collaborated with major brands and has experience in building strategic partnerships.
Work at Loaded
Kate Martinez has been employed at Loaded as a Talent Manager since 2020. In her role, she focuses on building strategic partnerships with athletes, brands, and influencers. She collaborates with various business functions, including accounting, legal, content, design, and production, to optimize content and grow audience size. Her work involves campaign planning, implementation, and impact measurement.
Previous Experience in Marketing
Before joining Loaded, Kate Martinez worked at Nutrabolt in multiple roles. She served as Athlete Marketing Manager from 2018 to 2020 and as Influencer Marketing Coordinator from 2016 to 2017. Additionally, she worked as a Digital Marketing Specialist at Social Factor from 2015 to 2016. Her experience in these positions contributed to her expertise in building partnerships and managing marketing campaigns.
Education and Expertise
Kate Martinez earned a Bachelor of Arts (B.A.) in Journalism, Public Relations, and New Media from Baylor University, where she studied from 2010 to 2014. Her educational background supports her role as a digital storyteller, focusing on content creation and brand building. She has developed a diverse client and partnership portfolio, including major brands such as Facebook, Johnson & Johnson, and CrossFit.
Background in Graphic Design
Kate Martinez began her professional journey as a Graphic Design Intern at Raven + Lily in 2014. This two-month internship provided her with foundational skills in design, which she has since integrated into her marketing and partnership strategies. Her background in graphic design complements her marketing expertise, enhancing her ability to create compelling content.
Skills in Campaign Planning and Data Analysis
Kate Martinez specializes in campaign planning and implementation, along with impact measurement and data analysis. Her skills enable her to assess the effectiveness of marketing initiatives and make data-driven decisions. This analytical approach supports her efforts in building strategic partnerships and optimizing content for various audiences.