Anand Kansal
About Anand Kansal
Anand Kansal serves as the Director of Marketing at Locale.ai, where he focuses on expanding into new regions and industries. With extensive experience in various marketing roles, he has a strong emphasis on generating Marketing Qualified Leads and building marketing teams.
Work at Locale
Anand Kansal has been serving as the Director of Marketing at Locale.ai since 2023. In this role, he focuses on expanding the company's presence in new regions and industries. His responsibilities include developing marketing strategies that drive growth and enhance brand visibility. The position is based in Bengaluru, Karnataka, India, and operates in a hybrid work environment.
Previous Marketing Roles
Before joining Locale.ai, Anand Kansal held several marketing positions. He worked as the Marketing Lead at Outgrow.co from 2017 to 2021, where he contributed to marketing strategies in a remote setting. He also served as the Head of Marketing at FleetPanda from 2022 to 2023. His earlier roles include Growth Marketing Manager at ReferralCandy and Inbound Marketing Lead at Chargebee, showcasing his extensive experience in various marketing capacities.
Education and Expertise
Anand Kansal studied at the Management Development Institute in Gurgaon, where he earned a Post Graduate Diploma in Management (PGDM) with a focus on Marketing/Marketing Management from 2012 to 2014. His educational background supports his expertise in marketing strategies, particularly in the B2B SaaS sector, where he has experience in launching new products and features.
Marketing Skills and Focus Areas
Anand Kansal has a strong focus on increasing Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) in his marketing roles. He has built marketing teams from the ground up and has experience across various marketing channels, including paid, organic, email, social media, and partnerships. His strategic approach has contributed to pipeline growth in the organizations he has worked with.
Career Progression
Anand Kansal's career in marketing began at Wingify, where he held multiple roles, including Marketing Specialist and Marketing Manager. His tenure at Wingify lasted from 2014 to 2016, during which he gained valuable experience in lead nurturing and marketing management. His career has progressed through various remote and in-person roles, demonstrating adaptability and a commitment to marketing excellence.