David Carter

David Carter

Vice President, Marketing @ Lofty

About David Carter

David Carter serves as the Vice President of Marketing at Lofty, where he has worked since 2021. He possesses over 20 years of experience in global marketing leadership, with a focus on technology-driven product marketing and digital strategies.

Current Role at Lofty

David Carter serves as the Vice President of Marketing at Lofty, a position he has held since 2021. He operates in a hybrid work environment based in Phoenix, Arizona. In this role, he focuses on developing innovative digital programs that enhance marketing sourced revenue. His responsibilities include overseeing marketing strategies that align with the company's growth objectives.

Previous Experience in Marketing

David Carter has over 20 years of experience in global marketing leadership. Prior to his role at Lofty, he held several significant positions. He was the Vice President of Marketing at Safety Services Company from 2019 to 2021. He also worked as the Director of Digital Marketing at Avetta from 2016 to 2018 and as the Director of Marketing at Mortgage Coach from 2004 to 2012. His career includes roles that emphasize technology-focused product and digital marketing.

Education and Expertise

David Carter holds two Bachelor of Commerce (B.Com.) degrees. He studied Management Information Systems and Services at The University of Auckland and Management Information Systems at the University of Otago. His educational background supports his comprehensive skill set, which includes SEO/SEM, marketing automation, and sales enablement, making him proficient in developing effective marketing strategies.

Career Development and Skills

David Carter's career includes diverse roles that have contributed to his expertise in marketing. He has worked at notable companies such as Ingram Micro Cloud as Global Digital Marketing Leader and ProMAX Systems as Director of Marketing. His specialization in SaaS and B2B strategy development, along with his experience in devising content marketing and demand generation strategies, positions him as a leader in the marketing field.

Technical Background

Before transitioning into marketing, David Carter began his career as a Desktop Support Technician at Ceira Technologies from 2002 to 2003. This technical background has informed his approach to technology-focused marketing, enabling him to bridge the gap between technical products and marketing strategies effectively.

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