David Carter
About David Carter
David Carter serves as the Vice President of Marketing at Lofty, bringing over 20 years of experience in global marketing leadership. He has held various marketing roles at companies such as Avetta, Mortgage Coach, and Safety Services Company, specializing in technology-focused product and digital marketing strategies.
Current Role at Lofty
David Carter serves as the Vice President of Marketing at Lofty, a position he has held since 2021. He operates in a hybrid work environment based in Phoenix, Arizona. In this role, he has developed innovative digital programs that have significantly contributed to marketing-sourced revenue for the company.
Previous Experience in Marketing
David Carter has over 20 years of experience in global marketing leadership. Prior to his current role, he worked at Safety Services Company as Vice President of Marketing from 2019 to 2021. He also held the position of Sr. Director of Global Marketing at Avetta from 2018 to 2019 and served as Director of Digital Marketing at Avetta from 2016 to 2018. His earlier roles include Director of Marketing at Mortgage Coach from 2004 to 2012 and Director of Marketing at ProMAX Systems from 2012 to 2015.
Educational Background
David Carter studied at the University of Otago, where he earned a Bachelor of Commerce (B.Com.) with a focus on Management Information Systems. He also attended The University of Auckland, achieving another Bachelor of Commerce (B.Com.) in Management Information Systems and Services.
Skills and Specializations
David Carter possesses a comprehensive skill set that includes SEO/SEM, marketing automation, and sales enablement. He specializes in technology-focused product and digital marketing, emphasizing SaaS and B2B strategy development. He is recognized for his expertise in devising content marketing and demand generation strategies.
Career Progression
David Carter's career began as a Desktop Support Technician at Ceira Technologies from 2002 to 2003. He progressed through various marketing roles, gaining experience at Ingram Micro Cloud as Global Digital Marketing Leader from 2015 to 2016. His extensive background has equipped him to meet aggressive pipeline and business growth targets.