Jessica Srinivas
About Jessica Srinivas
Jessica Srinivas is a Content Marketing Manager at LogRocket, where she writes articles focused on empowering teams and creating a shared vision. She has a background in engineering and marketing, with extensive experience in digital marketing and content strategy.
Work at LogRocket
Jessica Srinivas currently serves as the Content Marketing Manager at LogRocket, a position she has held since 2021. In this role, she writes articles for the LogRocket blog, focusing on themes such as empowering teams and creating a shared vision. Her work emphasizes a data-driven approach to marketing, combining strategic planning with hands-on execution. She is based in Boston, Massachusetts, and has contributed to discussions on maintaining brand consistency and balancing business and customer outcomes.
Education and Expertise
Jessica Srinivas holds a Bachelor of Science in Engineering from Boston University, where she studied from 1986 to 1990. She later earned a Master of Business Administration in Marketing from California State University, Northridge, from 1994 to 1996. Additionally, she received an Award of Achievement in Digital Analytics from The University of British Columbia in 2012. Her educational background supports her strong foundation in content marketing, writing, and digital analytics.
Background
Prior to her current role at LogRocket, Jessica Srinivas held several positions in marketing and sales. She worked as a Regional Sales Manager at Bobrick from 1998 to 2001 and later as a Marketing Product/Project Manager at the same company from 1994 to 1998. From 2013 to 2021, she was a Senior Digital Marketing Account Manager at periscopeUP LLC in Boston, MA. Her diverse background in both sales and marketing has equipped her with a comprehensive understanding of the industry.
Skills and Tools
Jessica Srinivas possesses a range of skills relevant to content marketing and digital analytics. She is proficient in platforms such as WordPress and has a basic understanding of HTML. Her experience includes managing SEM campaigns and utilizing tools like Google Analytics and Google Tag Manager for digital analytics. Additionally, she is familiar with project management tools such as Teamwork, Basecamp, and Trello, and has expertise in SEO tools including Schema App, Moz, HubSpot, SEMrush, and Deep Crawl.
Professional Contributions
In her professional capacity, Jessica Srinivas has engaged in discussions surrounding leadership, decision-making autonomy, and team motivation. She has explored the importance of maintaining brand consistency in customer experiences and has contributed insights on balancing business and customer outcomes. Her contributions reflect a commitment to enhancing team dynamics and improving marketing strategies.