Julianne Cappello
About Julianne Cappello
Julianne Cappello is a Senior Manager of Sales Development at LogRocket, with a diverse background in sales and marketing spanning over a decade. She has held various positions in notable companies, including Talent Retriever, Catalant Technologies, and Dirty Water Media.
Current Role at LogRocket
Julianne Cappello serves as the Senior Manager of Sales Development at LogRocket, a position she has held since 2021. In this role, she is responsible for leading the sales development team, focusing on strategies to enhance lead generation and improve sales processes. Her work contributes to the overall growth and success of the company in the Greater Boston Area.
Previous Experience in Sales and Marketing
Prior to her current position, Cappello held several roles in sales and marketing. She worked as a Market Development Manager at Talent Retriever from 2017 to 2019. Before that, she was an Account Executive at TPA Technologies for one year and served as a Business Development Manager at Jordan Group Promos from 2014 to 2017. These roles provided her with a solid foundation in business development and client relations.
Background in Media and Communications
Julianne Cappello began her career in media, working as a Reporter/Host for Dirty Water Media / NESN's Dirty Water TV from 2010 to 2013. This experience in broadcasting helped her develop strong communication skills, which she later applied in her sales and marketing roles. Additionally, she interned as a Social Media Marketing Intern at Hollister, Inc. in 2012.
Education and Academic Qualifications
Cappello earned a Bachelor of Science in Journalism with a focus on Broadcast Journalism from Suffolk University. She attended the university from 2008 to 2012, where she gained essential skills in media production and communication, laying the groundwork for her future career in sales and marketing.
Career Progression and Development
Julianne Cappello's career has shown a steady progression through various roles in sales, marketing, and media. After her initial experience in media, she transitioned to business development roles, including her time as an Associate at LABUR Professional Staffing in 2013. Her diverse experiences have equipped her with a broad skill set applicable to her current leadership role at LogRocket.