Will Berner
About Will Berner
Will Berner is a Growth Marketing Manager with extensive experience in digital marketing and customer engagement strategies, currently working at LogRocket since 2021. He has a background in account-based marketing and has held various roles in customer service and sales development.
Current Role as Growth Marketing Manager
Will Berner currently serves as the Growth Marketing Manager at LogRocket, a position he has held since 2021. In this role, he focuses on developing and implementing marketing strategies that drive growth and enhance customer engagement. His responsibilities include optimizing marketing campaigns across various digital channels, leveraging his expertise in account-based marketing strategies tailored for the B2B SaaS industry.
Previous Experience at LogRocket
Before becoming the Growth Marketing Manager, Will Berner held multiple positions at LogRocket. He worked as a Growth Marketing Associate from 2020 to 2021, where he contributed to marketing initiatives. Prior to that, he served as a Senior Sales Development Representative for six months in 2020 and as a Sales Development Representative from 2019 to 2020. His diverse roles at LogRocket provided him with a comprehensive understanding of the company's marketing and sales processes.
Background in Customer Service and Implementation Support
Will Berner has a background in customer service, having worked as a Customer Service Representative at ShowingTime from 2013 to 2018. This experience honed his skills in client interaction and support. Additionally, he worked at MEDITECH as a Specialist in Implementation Support from 2018 to 2019, where he provided assistance during the implementation of technology solutions, further enhancing his expertise in customer engagement.
Educational Background in Political Science and French Language
Will Berner earned a Bachelor's degree in Political Science and French Language from the University of Massachusetts Lowell, studying from 2016 to 2018. He also attended the University of Vermont for one year from 2015 to 2016. His educational background provides him with a unique perspective that complements his marketing skills.
Skills in Digital Marketing and CRM Management
Will Berner is skilled in utilizing Google Ads and Facebook/Instagram Ads for targeted marketing campaigns. He has expertise in optimizing conversion rates through various digital marketing channels. Additionally, he is proficient in managing and leveraging CRM and CMS tools to drive marketing initiatives, which supports his role in enhancing customer engagement and marketing effectiveness.