William Berner
About William Berner
William Berner is a Growth Marketing Manager at LogRocket, where he has worked since 2021. He specializes in account-based marketing strategies for the B2B SaaS industry and has a background in political science and French language from the University of Massachusetts Lowell.
Work at LogRocket
William Berner has been serving as the Growth Marketing Manager at LogRocket since 2021. In this role, he focuses on developing marketing strategies to enhance customer engagement and optimize conversion rates. Prior to this position, he held various roles at LogRocket, including Growth Marketing Associate and Senior Sales Development Representative. His experience at LogRocket spans over three years, during which he has contributed to the company's growth through targeted marketing initiatives.
Education and Expertise
William Berner earned a Bachelor's degree in Political Science and French Language from the University of Massachusetts Lowell, where he studied from 2016 to 2018. He also attended the University of Vermont for one year from 2015 to 2016. His educational background complements his expertise in digital marketing, particularly in account-based marketing strategies tailored for the B2B SaaS industry. He is skilled in leveraging CRM and CMS tools to enhance marketing campaigns.
Background
William Berner has a diverse professional background that includes roles in customer service and implementation support. He worked at ShowingTime as a Customer Service Representative for five years, from 2013 to 2018. He also served as a Specialist in Implementation Support at MEDITECH for 11 months in 2018 to 2019. This varied experience has equipped him with a strong foundation in customer relations and support, which he applies in his marketing roles.
Achievements
Throughout his career, William Berner has demonstrated a strong ability to optimize conversion rates through various digital marketing channels. He specializes in developing and implementing direct mail and event strategies to boost customer engagement. Additionally, he utilizes Google Ads and Facebook/Instagram Ads to drive targeted marketing efforts, showcasing his proficiency in leveraging digital platforms for effective marketing campaigns.