Larry Becker
About Larry Becker
Larry Becker is a seasoned professional in public relations and internal communication, currently serving at Loma Linda University Health since 2015. He has extensive experience in the healthcare sector and holds multiple degrees and certifications in communication and philanthropy.
Work at Loma Linda University Health
Larry Becker has been serving in the role of Public Relations/Internal Communication/Executive Communication at Loma Linda University Health since 2015. His responsibilities include managing internal communications and public relations strategies within the organization. With nearly a decade of experience in this position, he has developed a comprehensive understanding of the healthcare landscape in the Greater Los Angeles Area, contributing to effective communication strategies that align with the institution's mission.
Education and Expertise
Larry Becker holds a Bachelor of Arts degree in Journalism/PR from La Sierra University, completed in 1976. He furthered his education with Master's level coursework in Communication at Pepperdine University from 1982 to 1984. Becker also earned a Certificate for Professional Advancement in Philanthropy from La Sierra University in 2014. Additionally, he completed the Leadership Riverside Program, receiving a Certificate of Completion in 2005. His educational background supports his expertise in public relations and communication.
Background in Public Relations
Before joining Loma Linda University Health, Larry Becker worked at La Sierra University as Executive Director of University Relations from 2002 to 2015. He also held the position of Vice President Periodicals at Review and Herald Publishing from 1997 to 2002. His extensive experience in public relations spans over two decades, with a focus on strategic media relations and executive communication, which enhances his effectiveness in managing public perception.
Crisis Communications Specialization
Larry Becker possesses significant expertise in crisis communications, which involves managing and mitigating public relations crises. His role at Loma Linda University Health requires a strategic approach to handling sensitive situations, ensuring that communication is clear and effective during challenging times. This specialization is critical in the healthcare sector, where timely and accurate information dissemination is essential.
Skills in Media Relations and Communication
Larry Becker has developed a diverse skill set that includes executive communication, speech writing, and strategic media relations. His proficiency in Adobe InDesign and photojournalism complements his public relations efforts, allowing him to create compelling content and manage media interactions effectively. This combination of skills enhances his ability to shape public perception and engage with various stakeholders.