Pauline Zbinden
About Pauline Zbinden
Pauline Zbinden serves as the Head of Media & Marketing Budget at Lombard Odier Group, a position she has held since 2016. She has a background in marketing management and has experience in developing and executing advertising campaigns while ensuring compliance with regulatory standards.
Current Role at Lombard Odier Group
Pauline Zbinden serves as the Head of Media & Marketing Budget at Lombard Odier Group, a position she has held since 2016. In this role, she leads the development of creative advertising campaigns, overseeing the process from inception to execution. She ensures that advertising materials comply with regulatory standards by managing relationships with legal and compliance teams. Additionally, she coordinates the internal communication of media plans and campaign strategies to align with the company's objectives.
Previous Experience at Lombard Odier Group
Prior to her current role, Pauline Zbinden worked at Lombard Odier Group as a Marketing Manager for Private Clients in Europe from 2015 to 2016. During her tenure, she focused on marketing strategies tailored for private clients, contributing to the firm's overall marketing efforts within the European market.
Education and Expertise
Pauline Zbinden studied at ISEG, where she achieved a Master 2 (M2) in Marketing. Her educational background provides her with a solid foundation in marketing principles, which she applies in her current role to develop and execute effective advertising campaigns.
Advertising Campaign Management
In her current position, Pauline Zbinden leads the development of creative advertising campaigns and oversees the formatting and rotation of advertisements in collaboration with a formatting agency. She also coordinates translations of advertising content to ensure consistency across different languages, enhancing the effectiveness of the campaigns in diverse markets.
Analytics and Campaign Measurement
Pauline Zbinden utilizes analytics to measure and report on the success of advertising campaigns. This data-driven approach allows her to assess the effectiveness of marketing strategies and make informed decisions to optimize future campaigns.