Beth Moyer
About Beth Moyer
Beth Moyer is a Marketing Analyst with extensive experience in marketing communications and email strategy. She currently works at Lone Wolf Technologies and has held various marketing roles at organizations including Terradatum and KCAS Bioanalytical Services.
Work at Lone Wolf Technologies
Beth Moyer has been serving as a Marketing Analyst at Lone Wolf Technologies since 2021. In this role, she focuses on enhancing email marketing strategies. She has successfully improved the success of external emails by increasing the deliverability of an underperforming list by 56%. Additionally, she developed and manages an email quality assurance process to ensure high-quality campaigns. Her efforts have led to a reduction in email bounces by 55%, demonstrating her impact on the company's marketing effectiveness.
Work at Terradatum
Since 2015, Beth Moyer has held the position of Marketing Communications Coordinator at Terradatum in Overland Park, Kansas. In this capacity, she is responsible for coordinating marketing communications efforts. Her tenure at Terradatum spans nine years, during which she has contributed to the company's marketing initiatives and strategies.
Education and Expertise
Beth Moyer earned a Bachelor of Science (BS) degree in Journalism with an emphasis in strategic communication from the University of Kansas. Her studies took place from 2008 to 2011. This educational background has equipped her with the skills necessary for her roles in marketing and communications.
Background in Marketing
Beth Moyer has a diverse background in marketing, having worked in various roles since 2010. She began her career as a Marketing Specialist at the University Daily Kansan and later served as an Account Executive at the same organization. She gained additional experience as a Marketing Intern at the Kansas City Area Life Sciences Institute and as a Marketing Specialist at KCAS Bioanalytical Services from 2012 to 2015.
Professional Development and Training
At Lone Wolf Technologies, Beth Moyer provides training on email design and deliverability best practices. Her commitment to professional development is evident through her efforts to educate others in the organization, ensuring that marketing teams are equipped with the knowledge to execute effective email campaigns.