Todd Chenard
About Todd Chenard
Todd Chenard is a Senior Manager of Marketing Analytics at LTSE, where he has worked remotely since 2023. He possesses advanced SQL skills and extensive experience in data analytics, dashboard creation, and marketing technology platforms.
Work at Long Term Stock Exchange
Todd Chenard serves as the Senior Manager of Marketing Analytics at the Long Term Stock Exchange (LTSE) since 2023. In this role, he focuses on leveraging data analytics to drive marketing strategies and enhance decision-making processes. His position is remote, allowing him to collaborate with teams across various locations. Chenard's responsibilities include analyzing marketing performance and developing insights that support the organization's goals.
Education and Expertise
Todd Chenard earned a Bachelor of Science degree in Industrial Engineering and Management Science from Northwestern University. His educational background provides a strong foundation for his expertise in data analytics and marketing technology. He possesses advanced skills in SQL, and is proficient in parsing XML and JSON data sources. Chenard is also skilled in creating interactive dashboard applications using Tableau and Looker Studio.
Background in Data Analytics
Chenard has extensive experience in data analytics, having worked in various roles over the years. He began his career as a Data Warehouse Consultant at IBM from 1998 to 2000. He then transitioned to Orbitz Worldwide, where he served as a Senior Data Analyst for Cheaptickets.com from 2003 to 2005. Following that, he held the position of Senior Manager of Web Analytics at Dex Media from 2005 to 2009. Most recently, he worked at IHS Markit as Executive Director of Marketing Analytics and Web Services from 2009 to 2022.
Achievements in Marketing Analytics
Throughout his career, Todd Chenard has developed a strong proficiency in building self-service analytics platforms and designing ETL/ELT processes. He has experience with workflow automation tools such as Workato and Zapier. His knowledge extends to a variety of marketing technology platforms, including Salesforce, Adobe Analytics, and Google Analytics. Chenard specializes in B2B SaaS marketing optimization, focusing on lead conversion, web UX/UI, and customer targeting.
Experience with Marketing Technology Platforms
Todd Chenard has in-depth experience with a wide range of marketing technology platforms. His expertise includes working with tools such as SDL Tridion, Oracle Eloqua, Drift, Conversica, Optimizely Personalization, Brandwatch, and Hootsuite Enterprise. This extensive knowledge allows him to optimize marketing strategies effectively and improve customer engagement through targeted personalization.