Rachel Yu
About Rachel Yu
Rachel Yu is a Senior Merchant Success Manager with extensive experience in various industries, including Finance, Tech, and E-Commerce. She has a strong background in digital marketing, customer success, and technical skills, complemented by her education in Marketing from The University of British Columbia.
Current Role at Loop
Rachel Yu serves as a Senior Merchant Success Manager at Loop, a position she has held since 2021. In this role, she focuses on enhancing the experience of merchants, ensuring they receive the necessary support and resources to succeed. Her responsibilities include managing relationships with clients and implementing strategies to improve customer satisfaction and retention.
Previous Experience in Marketing and Customer Success
Prior to her current role, Rachel Yu accumulated extensive experience in marketing and customer success across various organizations. She worked at Pavilion as a Member for eight months and held positions at Smile.io as Merchant Experience Manager and PathFactory as Customer Success Manager. Her roles involved developing marketing strategies and ensuring client needs were met effectively.
Educational Background in Marketing
Rachel Yu studied at The University of British Columbia, where she completed a Bachelor of Commerce (B.Com.) with a focus on the Marketing Co-op program. This educational foundation provided her with essential knowledge and skills applicable to her career in marketing and customer success.
Technical Skills and Expertise
Rachel possesses a diverse skill set that includes proficiency in HTML and CSS, as well as advanced technical skills in Excel, including Pivot Tables and VLOOKUPs. She is experienced in using marketing automation tools such as Mailchimp and Campaign Monitor, and is familiar with customer success platforms like Salesforce and Gainsight. Her expertise extends to PPC, Facebook Ads, and Google Analytics.
Entrepreneurial Experience
In addition to her corporate roles, Rachel successfully bootstrapped and sold out her own e-Commerce company within six months. This experience highlights her entrepreneurial spirit and understanding of the e-Commerce landscape, further enhancing her capabilities in merchant success and marketing.