Andrew R.
About Andrew R.
Andrew R. is a Digital Strategy Analyst with extensive experience in digital marketing and paid media. He has worked at various companies, including THG and LotLinx, and specializes in optimizing ad spend and targeting strategies.
Current Role at LotLinx
Andrew R. serves as a Digital Strategy Analyst at LotLinx, Inc. since 2021. In this role, he focuses on optimizing digital marketing strategies to enhance user engagement and improve overall campaign performance. His work involves leveraging AI technology to identify and reallocate wasted ad spend across various paid marketing channels. Andrew employs geofencing strategies to effectively target low funnel buyers, driving them to specific vehicles based on trim and color preferences.
Previous Experience at THG
Prior to his current position, Andrew worked at THG as the Director of Paid Media from 2018 to 2019. During his tenure in Lindon, Utah, he managed paid media campaigns and contributed to the overall digital marketing strategy of the organization. His experience in this role provided him with insights into effective media buying and campaign optimization.
Background in Digital Marketing
Andrew has a diverse background in digital marketing, having held various positions across multiple organizations. He worked as a Digital Marketing Specialist at Professional Marketing International from 2013 to 2014 and as an Enterprise SEO Account Manager at Boostability from 2014 to 2016. He also served as a Paid Search Manager at PureCars from 2016 to 2018, and at Dental Intelligence Inc. in 2019. His roles have equipped him with a comprehensive understanding of digital marketing tactics and strategies.
Educational Qualifications
Andrew studied at Utah Valley University, where he earned a degree in Marketing from 2010 to 2014. His education provided him with foundational knowledge in marketing principles and practices. Additionally, he completed his high school education at CreekWood High School, where he focused on General Studies from 2001 to 2004.
Achievements in User Engagement
Throughout his career, Andrew has successfully increased user engagement at the VIN level by over 50% each month. This achievement highlights his ability to implement effective marketing strategies that resonate with target audiences and drive measurable results. His expertise in lowering cost-per VDP view by an average of $5-$10 further demonstrates his proficiency in optimizing marketing performance.