Brian Mc Allister
About Brian Mc Allister
Brian McAllister serves as the Head of Supply & Publisher Affiliates at LotLinx, Inc. and has extensive experience in revenue operations and digital media, having held senior positions at Oracle, Twelvefold Media, and other notable companies.
Current Role at LotLinx, Inc.
Brian Mc Allister serves as the Head of Supply & Publisher Affiliates at LotLinx, Inc. since 2022. In this role, he focuses on managing relationships with supply partners and publishers, ensuring effective collaboration and maximizing revenue opportunities. His expertise in digital media and sales operations supports the company's strategic objectives in the automotive marketing sector.
Experience at Oracle
Since 2019, Brian has worked at Oracle as a Revenue Operations Senior Manager. His responsibilities include overseeing revenue operations, which involves analyzing performance metrics and developing strategies to enhance revenue generation. His role is pivotal in aligning operational processes with the company's financial goals in the San Francisco Bay Area.
Previous Positions in Digital Media
Brian has held several significant roles in the digital media landscape. He was Vice President of Digital Media & Sales Operations & Strategic Partnership Management at Twelvefold Media from 2011 to 2015. He also served as Vice President at NetSeer for a year and as Director of Global Strategic Partnership Management at Quantcast from 2016 to 2017. These positions contributed to his extensive knowledge of the digital advertising ecosystem.
Educational Background
Brian Mc Allister studied at the University of Colorado Boulder, where he earned a Bachelor's Degree in Economics. He furthered his education at the University of Colorado, obtaining a Master's of Arts in the same field. Additionally, he studied at Carl Duisberg Gesellschaft, enhancing his academic foundation and professional skills.
Skills and Specializations
Brian specializes in Supply-Side Platforms (SSP) and Demand-Side Platforms (DSP), which are essential in digital advertising. He possesses skills in metrics dashboard design and support, crucial for strategic planning and process engineering. His experience in managing complex partner relationships emphasizes his focus on growth opportunities and analytics team management.