Danielle K. Clasing
About Danielle K. Clasing
Danielle K. Clasing is a Senior Strategy Manager at LotLinx, Inc. and has extensive experience in digital marketing, having previously worked at Bill Jacobs Motorsport and CBS Radio.
Work at Lotlinx
Danielle K. Clasing serves as a Senior Strategy Manager at LotLinx, Inc. since 2017. In this role, she focuses on developing and implementing strategies to enhance digital marketing efforts. Her responsibilities include analyzing data to identify growth opportunities and managing projects that aim to improve brand visibility. Clasing has successfully increased digital brand visibility in key markets for multiple automotive brands.
Volunteer Experience at Habitat for Humanity International
Since 2017, Danielle K. Clasing has volunteered with Habitat for Humanity International in Naperville, IL. Her involvement reflects a commitment to community service and support for affordable housing initiatives. This volunteer experience complements her professional background in strategy and marketing.
Previous Employment at Bill Jacobs Motorsport
Prior to her current role, Danielle worked as a Digital Marketing Strategist at Bill Jacobs Motorsport from 2014 to 2017. In this position, she developed custom dashboards in Google Analytics to track return on investment (ROI) and growth across various digital channels. Clasing also sought and managed partnerships with digital marketing agencies to enhance services such as pay-per-click advertising and search engine optimization.
Education and Expertise
Danielle K. Clasing holds a Bachelor of Arts (BA) in Communications with a focus on Marketing, Journalism, and Radio/TV/Film from DePaul University, where she studied from 2002 to 2006. She furthered her education by obtaining a Master's degree in Integrated Marketing Communications from Northwestern University, completing her studies from 2020 to 2022. Her academic background supports her expertise in digital marketing and strategic management.
Career Background in Media and Marketing
Danielle's career includes significant experience in media and marketing. She worked as a Senior Web Editor and Project Manager at CBS Radio/CBS Local from 2007 to 2014, where she managed online content for major radio stations. Earlier in her career, she served as a Shift Supervisor at Starbucks from 2003 to 2007, gaining valuable leadership experience.