Keith Theisen 🏆
About Keith Theisen 🏆
Keith Theisen is a Market Manager at LotLinx, Inc., with extensive experience in the automotive industry, including roles at Cox Automotive Inc. as an Advertising Consultant, District Sales Manager, and Territory Sales Manager. He specializes in enhancing marketing strategies for automotive dealers and has a background in pioneering digital solutions for car sales.
Current Role at LotLinx
Keith Theisen serves as the Market Manager at LotLinx, Inc. since 2022. In this role, he focuses on enhancing the customer experience for automotive dealers in Florida. He emphasizes aligning dealership operations with customer expectations to create a best-in-class service. His strategic approach aims to improve marketing effectiveness and operational efficiency within the automotive sector.
Previous Experience at Cox Automotive Inc.
Keith Theisen held multiple positions at Cox Automotive Inc. from 2008 to 2022. He began as an Advertising Consultant from 2008 to 2012, followed by roles as District Sales Manager from 2012 to 2014, and then as Territory Sales Manager from 2014 to 2022. His tenure in these positions allowed him to develop a comprehensive understanding of automotive sales and marketing strategies in the Tampa/St. Petersburg area.
Educational Background
Keith Theisen studied at James Madison University from 1989 to 1993, where he earned a Bachelor of Arts degree in Social Studies/Education. He also attended Henrico High School from 1985 to 1989. His educational background has contributed to his expertise in the automotive industry and his ability to connect with customers effectively.
Innovations in Automotive Marketing
In the mid-90s, Keith Theisen pioneered the use of virtual bulletin boards for car sales, positioning himself as one of the first Internet Managers in the automotive industry. This innovation reflects his forward-thinking approach and commitment to leveraging technology to enhance sales processes.
Expertise in Marketing and CRM
Keith Theisen specializes in maximizing inventory turnover and profits through strategic marketing and process optimization. He focuses on helping automotive dealers identify and leverage their Unique Selling Proposition to enhance their marketing strategies. His expertise in SQL database manipulation supports effective CRM utilization and database management for automotive dealers.