Len Short
About Len Short
Len Short serves as the Chairman and CEO of LotLinx, Inc. and has extensive experience in digital marketing and the automotive industry, leveraging his expertise to drive growth for clients.
Work at LotLinx, Inc.
Len Short has served as Chairman and CEO of LotLinx, Inc. since 2011. Under his leadership, the company has focused on providing AI-based solutions for automotive dealers and manufacturers. He oversees the strategy and vision of the organization, which aims to empower the automotive industry through technology and data-driven insights. Short has been instrumental in developing LotLinx's AI and machine learning capabilities, enhancing customer engagement and retention for clients.
Previous Experience in Digital Marketing
Before his tenure at LotLinx, Len Short held several significant positions in the digital marketing sector. He served as EVP at Digitas from 1982 to 1986 and later as EVP of Marketing at Charles Schwab & Co. from 1995 to 2001. Short also worked at AOL as EVP of Brand Marketing from 2002 to 2004. His diverse experience in these roles has contributed to his expertise in online marketing and creative direction.
Background and Education
Len Short studied at Northfield Mount Hermon from 1975 to 1977 before attending Boston University, where he earned a Bachelor of Science in Broadcasting & Film from 1978 to 1981. His educational background has provided a foundation for his career in marketing and technology, particularly in the automotive sector.
Achievements in the Automotive Industry
Len Short has extensive experience in the automotive industry, particularly through his role at LotLinx, which he co-founded. He has been involved in various initiatives, including the creation of Chug.net, a Vehicle Display Network. His mission has been to leverage technology to improve customer engagement and retention within the automotive market.
Mentorship and Investment in Startups
Len Short is passionate about investing in and mentoring early-stage startups that focus on consumer internet technologies and platforms. His commitment to fostering innovation in the tech space reflects his broader interest in advancing digital solutions across various industries.