Steve Jay Bayona
About Steve Jay Bayona
Steve Jay Bayona is a Product Specialist in Ad Operations at LotLinx, Inc., with extensive experience in digital marketing and search engine management across various industries. He has held senior roles at several companies, including Vovia Online Marketing and Neo@Ogilvy, and has a background in Political Science from the University of Santo Tomas.
Current Role at LotLinx
Steve Jay Bayona serves as a Product Specialist in Ad Operations at LotLinx, Inc. since 2018. In this role, he focuses on optimizing advertising strategies and enhancing product offerings. His position involves collaborating with various teams to ensure effective ad operations, contributing to the overall success of the company's digital marketing initiatives.
Previous Experience in Digital Marketing
Before joining LotLinx, Steve held several key positions in the digital marketing sector. He worked as a Senior SEM Specialist at Vovia Online Marketing from 2014 to 2018, where he managed search engine marketing campaigns. Prior to that, he was a Senior Search Planner at Neo@Ogilvy from 2011 to 2013 and at iProspect from 2010 to 2011, both in Singapore. His experience includes managing Google Shopping Ads across various industries.
Background in SEO and Project Management
Steve began his career as an SEO Project Manager at US Auto Parts, where he worked from 2007 to 2010 in the Philippines. This role involved overseeing SEO strategies and managing projects to improve online visibility. His foundational experience in SEO has informed his subsequent roles in search planning and marketing.
Educational Qualifications
Steve earned a Bachelor of Arts degree in Political Science from the University of Santo Tomas, where he studied from 2001 to 2005. This educational background provided him with critical thinking skills and a solid understanding of market dynamics, which he applies in his marketing career.
Expertise in Digital Marketing Strategies
Steve possesses extensive expertise in both B2B and B2C digital marketing strategies. He has experience managing campaigns for a diverse range of industries, including technology, travel, hospitality, ecommerce, and finance. His ability to work with clients from small and medium-sized enterprises to large corporations in South East Asia highlights his versatility in the field.