Craig Sandlin
About Craig Sandlin
Craig Sandlin serves as the Head of Business Development at Loupe in Miami, Florida, a position he has held since 2021. He has an extensive background in sports marketing and athletics administration, having worked at various universities and organizations over the past decade.
Current Role at Loupe
Craig Sandlin serves as the Head of Business Development at Loupe, a position he has held since 2021. In this role, he is responsible for driving business growth and developing strategic partnerships. His experience in the sports and marketing sectors contributes to his effectiveness in this position. Loupe operates in Miami, Florida, where Sandlin continues to leverage his extensive background in athletics and marketing.
Previous Experience in Athletics Administration
Before joining Loupe, Craig Sandlin held various roles in athletics administration. He worked as the Senior Associate Athletics Director at the University of Hartford from 2018 to 2020. Prior to that, he served as the Associate Athletics Director for External Relations at the University of Wisconsin-Green Bay from 2015 to 2018. His experience in these roles involved overseeing marketing strategies and enhancing fan engagement.
Career in Sports Marketing
Craig Sandlin has a solid foundation in sports marketing, having worked in several positions that focused on promotions and fan experience. He was the Coordinator of Promotions and Fan Experience at Bowling Green State University from 2012 to 2013. Additionally, he served as the Assistant Director of Athletics Marketing at James Madison University from 2011 to 2012, where he contributed to marketing initiatives aimed at increasing attendance and engagement.
Educational Background in Sport Management
Craig Sandlin earned a Bachelor of Science degree in Sport Management from Ohio University, where he studied from 2005 to 2009. His education provided him with a strong foundation in the principles of sports management, marketing, and business development, which he has applied throughout his career in various roles within the athletics and marketing sectors.
Early Career in Marketing
Craig Sandlin began his career in marketing with internships and entry-level positions. He worked as a Marketing Intern for the Florence Freedom in 2008. He also held several marketing roles at Ohio University, including Marketing Associate and Senior Marketing Associate, where he gained valuable experience that contributed to his subsequent positions in athletics and business development.