Andrea Lee
About Andrea Lee
Andrea Lee is a Brand Marketing Senior Executive at Love, Bonito in Singapore, specializing in content and community since 2023. She has a diverse background in content creation, social media management, and marketing, with previous roles at LUXASIA and various organizations in the UK.
Current Role at Love, Bonito
Andrea Lee serves as the Brand Marketing Senior Executive (Content & Community) at Love, Bonito, a position she has held since 2023. In this role, she focuses on content creation and community engagement strategies to enhance the brand's presence in Singapore. Her responsibilities include developing marketing campaigns that resonate with the target audience and fostering a vibrant community around the brand.
Previous Experience in Brand Marketing
Before joining Love, Bonito, Andrea worked at LUXASIA as a Regional Content Creator Executive from 2021 to 2022. In this capacity, she contributed to content strategies across various platforms. Additionally, she served as a Social Media Senior Executive at Love, Bonito from 2022 to 2023, where she managed social media initiatives. Her earlier roles include content creation internships and social media management positions, providing her with a diverse background in marketing.
Educational Background
Andrea studied Theatre & Performance (Hons) at the University of Leeds, where she earned a Bachelor of Arts degree from 2016 to 2020. She also completed a Drama Academy program at ACT3 International in Singapore in 2011. Her education has equipped her with skills in performance and creative expression, which she applies in her marketing roles.
Leadership and Community Engagement
Andrea demonstrated leadership skills as the President of the Leeds Singaporean Society, where she engaged with the community and organized events. Her involvement in this society reflects her commitment to fostering connections and supporting fellow students. Additionally, her background in cheerleading with the Leeds Celtic Cheerleaders showcases her teamwork and dedication to group activities.
Creative Skills and Content Creation
Andrea has a strong passion for arts and crafts, which complements her marketing roles. She uploads travel videos on YouTube, showcasing her skills in videography and digital content creation. Her experience directing the Quintuplet Alliance indicates her ability to manage collaborative projects effectively. She also writes blog posts about her experiences as an international student, highlighting her storytelling abilities.