Astrid B.
About Astrid B.
Astrid B. is the Campaign and Growth Marketing Lead at Love, Bonito, where she oversees growth marketing channels and develops strategies for customer acquisition and retention. She has a background in marketing and finance, with previous roles at EY, Shopee, Esuperfund, and Sampoerna Kayoe.
Current Role at Love, Bonito
Currently, Astrid B. serves as the Campaign and Growth Marketing Lead at Love, Bonito. In this role, she oversees various growth marketing channels, including Paid Ads, Chat Commerce, and Marketplace Marketing. Her responsibilities include initiating strategies aimed at new customer acquisition and enhancing customer retention. She also strategizes marketing activities to drive efficiencies and optimize campaigns, contributing to the overall growth of the brand.
Previous Experience at Love, Bonito
Before her current position, Astrid B. worked at Love, Bonito as the Campaign and Performance Marketing Lead for a duration of five months in 2021. During this time, she focused on campaign management and performance optimization, laying the groundwork for her current role in growth marketing.
Professional Background
Astrid B. has a diverse professional background with experience in various roles. She worked as a Relationship Manager at ShopeeMall from 2019 to 2021, where she managed client relationships. Prior to that, she was a Client Account Manager at Esuperfund in Melbourne from 2016 to 2017. Astrid also served as an Associate Project Manager at Sampoerna Kayoe from 2018 to 2019, further enhancing her project management skills.
Education and Qualifications
Astrid B. earned a Bachelor of Commerce (B.Com.) degree in Accounting and Finance from the University of Melbourne, completing her studies from 2013 to 2016. This educational background provided her with a solid foundation in financial principles and accounting practices, which she has applied throughout her career.
Internship Experience at EY
Astrid B. began her professional journey with an internship at EY in the Audit & Assurance Division. She worked for two months in 2015 in the Greater Jakarta Area, Indonesia. This experience allowed her to gain insights into auditing processes and the assurance industry, contributing to her overall professional development.