Astrid B.
About Astrid B.
Astrid B. serves as the Brand Marketing Lead at Love, Bonito, where she has worked since 2022, leading a diverse marketing and creative team in Jakarta. With a background in marketing and a degree in Accounting and Finance from the University of Melbourne, she has held various roles in notable companies including TikTok and Shopee.
Work at Love, Bonito
Astrid B. has been serving as the Brand Marketing Lead at Love, Bonito since 2022. In this role, she leads a multi-talented Marketing and Creative team in the Jakarta Metropolitan Area. Her focus is on connecting products with customers and expanding the brand's reach. Prior to her current position, she worked as a Senior Executive in Campaign and Growth Marketing for seven months in 2021, and as a Senior Executive in Campaign and Performance Marketing for five months earlier that same year.
Education and Expertise
Astrid B. earned a Bachelor of Commerce (B.Com.) degree in Accounting and Finance from the University of Melbourne, where she studied from 2013 to 2016. She also holds a Google Certification in Digital Marketing, which enhances her expertise in the marketing field. Her educational background supports her professional roles in marketing and brand management.
Background in Marketing
Before joining Love, Bonito, Astrid B. held various marketing positions. She worked as a Marketing Manager at TikTok for four months in 2022. Additionally, she served as a Relationship Manager at ShopeeMall from 2019 to 2021, and as an Associate Project Manager at Sampoerna Kayoe from 2018 to 2019. Her experience also includes a role as a Client Account Manager at Esuperfund from 2016 to 2017.
Professional Philosophy
Astrid B. emphasizes the importance of making decisions based on a shared vision and empathy. She advocates for a data-informed and data-driven approach in her marketing strategies, which reflects her commitment to effective decision-making and team collaboration.