Bhavani Kanagarajah
About Bhavani Kanagarajah
Bhavani Kanagarajah is a Senior Content Writer at Love, Bonito, where she has worked since 2021. With a background in human resources and a degree in Economics and Management, she emphasizes storytelling and the power of conversation in her writing to foster brand loyalty.
Current Role at Love, Bonito
Bhavani Kanagarajah serves as a Senior Content Writer at Love, Bonito, a position she has held since 2021. In this role, she focuses on crafting engaging content that resonates with the brand's audience. Her work emphasizes storytelling as a vital component in building brand loyalty and equity. Bhavani's approach to content writing is informed by her belief in the power of conversation to connect with others and inspire her writing.
Previous Experience at Love, Bonito
Before her current role, Bhavani worked as a Copywriter at Love, Bonito from 2019 to 2021. During this period, she developed her skills in creating compelling copy that aligns with the brand's identity. Her experience in this position laid the groundwork for her transition to Senior Content Writer, where she continues to enhance the brand's narrative.
Educational Background
Bhavani Kanagarajah studied at the University of London International Programmes, where she earned a BSc (Honours) in Economics and Management from 2011 to 2015. Prior to this, she attended Jurong Junior College from 2009 to 2011 and Bukit View Secondary School from 2005 to 2008. Her educational background provides a foundation for her analytical and strategic thinking in content creation.
Previous Roles in Human Resources
Bhavani has held temporary positions in human resources, including a role as an HR Officer at the Attorney-General's Chambers in Singapore in 2015, and as a Management Support Officer at the Ministry of Social and Family Development in 2014. These experiences contributed to her understanding of organizational dynamics and the importance of effective communication.
Creative Inspiration and Philosophy
Bhavani draws inspiration for her writing from a variety of sources, including music, dance, fashion, book excerpts, conversations, architecture, and design. She believes that branding efforts act as unseen energies that guide a brand towards success. Her passion lies in creating connections and fostering brand love through her writing.