Carmen Chang
About Carmen Chang
Carmen Chang is a Senior Brand Marketing Executive with a background in Marketing and Advertising. She has contributed to significant branding and digital marketing initiatives at Love, Bonito since 2022.
Work at Love, Bonito
Carmen Chang currently serves as a Senior Brand Marketing Executive at Love, Bonito, a position she has held since 2022. In this role, she has contributed to significant initiatives, including rebranding efforts that refreshed the brand identity and enhanced market presence. Carmen has also participated in a cross-functional team focused on improving the digital marketing strategy, which led to better online sales performance. Her responsibilities include developing and executing brand campaigns that have notably increased customer engagement and launching new product lines that received positive customer feedback.
Education and Expertise
Carmen Chang has a strong educational background in marketing and advertising. She studied at IACT College from 2015 to 2017, where she earned a Diploma in Marketing and Advertising. Following this, she attended the University of Canberra in 2018, achieving a Bachelor of Communications in Advertising after an 11-month program. This academic foundation supports her expertise in brand marketing and strategic planning.
Background
Carmen Chang began her career as a Strategic Planning Intern at 16TWO in 2017, where she worked for two months in Selangor, Malaysia. This early experience provided her with insights into strategic marketing practices. She then joined Love, Bonito as a Brand Marketing Executive in 2019, where she worked for three years before advancing to her current role as Senior Brand Marketing Executive.
Achievements
Carmen Chang has made notable contributions to Love, Bonito, particularly in brand marketing. She played a key role in the company's rebranding efforts, which resulted in a refreshed brand identity. Additionally, she has been involved in enhancing the digital marketing strategy, leading to improved online sales performance. Her successful brand campaigns have significantly increased customer engagement, and she has also contributed to community outreach programs aimed at promoting brand awareness and fostering customer loyalty.