Cassandra Ng
About Cassandra Ng
Cassandra Ng is a Brand Campaigns Intern at Love, Bonito, with a background in sales and marketing across various companies in Singapore. She has experience in conceptualizing campaigns, coordinating influencer collaborations, and managing social media content.
Work at Love, Bonito
Cassandra Ng has been working at Love, Bonito as a Brand Campaigns Intern since 2021. In this role, she has contributed to influencer collaborations by conceptualizing content ideas and formats. She coordinates with influencers regarding their outfit selections, ensuring alignment with the brand's image. Additionally, she supports the execution of social media content on platforms such as Instagram and Facebook, enhancing the brand's online presence.
Previous Experience in Retail and Marketing
Cassandra has a diverse background in retail and marketing. She worked at Calvin Klein as a Sales Assistant from 2014 to 2016 and again from 2016 to 2017, accumulating a total of three years of experience in sales. She also served as Sales Staff at OWNDAYS CO LTD from 2018 to 2019. Her experience extends to digital marketing, having interned at D'Marketing Agency Pte Ltd in 2021 and worked as a Telemarketer at AIA from 2019 to 2020.
Internship Experience in Media and Content Production
Cassandra gained valuable experience as a Media Executive Intern at Zenith from 2017 to 2018, where she worked for five months. She also briefly worked as a Content Producer at Klook Travel in 2017. These roles provided her with insights into media strategies and content creation, which she has applied in her current position.
Education and Academic Background
Cassandra studied at Singapore Polytechnic, where she earned a Diploma in Communication and Media Studies from 2015 to 2018. She furthered her education at the Singapore University of Social Sciences (SUSS), obtaining a Bachelor's degree in Marketing from 2018 to 2022. Her academic background has equipped her with essential skills in communication and marketing strategies.
Skills in Campaign Execution and Coordination
Cassandra has demonstrated skills in conceptualizing and executing marketing campaigns across various platforms, including eDM, social media, and in-store touchpoints. She has experience coordinating with event vendors and partners to implement operational plans during events. Additionally, she has set up promotion codes, gift card codes, and loyalty rewards in the e-commerce backend, showcasing her technical proficiency in digital marketing.