Genevieve Tan
About Genevieve Tan
Genevieve Tan is a Brand Executive at Love, Bonito and a TikTok Live Content Creator, with a diverse background in marketing and content creation. She has founded Kairos Frames and has held various roles in notable companies, emphasizing personal growth and community engagement.
Work at Love, Bonito
Genevieve Tan serves as a Brand Executive at Love, Bonito, a role she has held since 2022. In this position, she heads community experiences and retail partnerships within the Singapore Brand Team. Her responsibilities include developing strategies to enhance brand engagement and fostering relationships with retail partners to drive business growth.
Current Role at TikTok
Since 2021, Genevieve has been working as a TikTok Live Content Creator at TikTok in Singapore. In this role, she focuses on creating engaging live content that resonates with audiences. Her work involves storytelling and digital content creation, contributing to the platform's vibrant community.
Education and Expertise
Genevieve Tan holds a Bachelor of Business Administration (BBA) in Marketing from NBS Alumni Affairs, NTU, where she studied from 2018 to 2021. Her educational background includes attendance at several institutions, including Raffles Girls' School and Raffles Institution. She also studied at Centre Stage School Of The Arts, enhancing her skills in creative expression.
Professional Background
Genevieve has a diverse professional background, having held various internships and roles in marketing and communications. She interned at Shopee as a Regional Marketing (Partnerships) Intern and at Johnson & Johnson as an Asia Pacific Digital Marketing Intern. Additionally, she worked at CapitaLand and Changi Airport Group in marketing communications roles. Her experience also includes a position as a Creative Designer at Alesce and as an Associate Trainer at Halogen Foundation Singapore.
Entrepreneurial Venture - Kairos Frames
In 2020, Genevieve founded Kairos Frames, a venture she has been leading for four years. As the founder, she focuses on creating unique offerings that cater to specific market needs. Her entrepreneurial spirit reflects her commitment to personal growth and her advocacy for pursuing one's dreams.