Kimberly Leong
About Kimberly Leong
Kimberly Leong is a Brand Marketing Executive at Love, Bonito, where she has worked since 2021 after serving as a Digital Marketing Executive from 2019 to 2021. She has a background in fashion marketing and has experience in negotiating partnerships, executing loyalty programs, and analyzing marketing performance.
Work at Love, Bonito
Kimberly Leong currently serves as a Brand Marketing Executive at Love, Bonito, a position she has held since 2021 in Kuala Lumpur, Malaysia. In this role, she negotiates with external partners to enhance the loyalty program by providing exclusive perks and experiences for customers. She also conceptualizes and executes loyalty program events, which include physical rewards shops and bonus points events aimed at engaging and rewarding customers. Previously, she worked as a Digital Marketing Executive at Love, Bonito from 2019 to 2021, where she collaborated with the performance marketing team to create localized ad copy and analyze performance data.
Education and Expertise
Kimberly Leong studied at Raffles College of Higher Education in Kuala Lumpur, where she earned an Advanced Diploma in Fashion Marketing and Management from 2014 to 2016. She furthered her education at Raffles College of Higher Education in Singapore, achieving a Bachelor of Arts in International Fashion Business from 2017 to 2018. Her academic background provides her with a solid foundation in marketing strategies and fashion industry insights, which she applies in her current role at Love, Bonito.
Background
Prior to her tenure at Love, Bonito, Kimberly Leong worked as a Marketing Executive at FERN THE NEW BATIK for two months in 2018. She also gained experience as an Art Teacher at Global Art Malaysia for three months in 2013. Additionally, she completed a two-month internship at ELLE Magazine in 2016, where she gained exposure to the fashion media landscape. These roles contributed to her understanding of marketing and brand management within the fashion industry.
Achievements in Marketing Campaigns
In her role at Love, Bonito, Kimberly Leong executed a KOL acceleration campaign that successfully partnered with over 200 key opinion leaders in just one month. This initiative led to a significant increase in non-paid channel traffic and resulted in a 7,000 follower increase on Instagram. She also conducts weekly analyses of online performance metrics, such as traffic and conversion rates, to derive actionable insights that inform strategic marketing decisions.
Collaboration and Campaign Execution
Kimberly collaborates closely with the CRM team to propose and execute localized campaigns aimed at increasing first-time purchase rates and enhancing the loyalty program. Her work involves analyzing performance data from platforms like Google Ads and Google Analytics, allowing her to create targeted marketing strategies that resonate with the customer base. This collaborative approach is essential for driving engagement and loyalty among Love, Bonito's customers.