Prarthana Chandani
About Prarthana Chandani
Prarthana Chandani is a Growth Intern with extensive experience in marketing and consulting roles across various organizations in Singapore and India. She holds a Bachelor's degree in Business Management and Marketing from Singapore Management University and has developed strong organizational and planning skills throughout her career.
Work at Love, Bonito
Prarthana Chandani serves as a Growth Intern at Love, Bonito, a role she has held since 2021. In this position, she focuses on growth strategies that align with the company's objectives. Her responsibilities include analyzing market trends and consumer behavior to enhance brand performance.
Current Role at UOB-SMU Asian Enterprise Institute
Prarthana currently works as a Student Consultant at the UOB-SMU Asian Enterprise Institute, a position she has held since 2021. In this role, she engages in brand audit and strategy projects, contributing to the development of actionable insights for various enterprises.
Previous Experience at Singapore Management University
Prarthana held multiple roles at Singapore Management University (SMU). She was a Big Questions Teaching Assistant for Professor Justin Tse for seven months in 2021 and served as the In-charge of Live Open House for two months in the same year. Additionally, she has been involved in various capacities within the SMU Ambassadorial Corps, including Overall IC of Project Fidero and Student Ambassador.
Educational Background
Prarthana earned her Bachelor's degree in Business Management and Marketing from Singapore Management University, completing her studies from 2019 to 2023. She also attended the National University of Singapore, where she participated in the Economics Summer School in 2018 and later achieved a Bachelor of Business Administration in Marketing.
Internship Experience
Prarthana has gained diverse internship experience across various organizations. She interned at KPMG India as a Consultant in 2018, worked as a Marketing Strategy Intern at CoWrks in 2019, and held several marketing roles in 2021, including positions at Growth Marketing Studio, Edelman, and Yana. Her early experience includes a Sales Internship at Bare Necessities in 2017.