Saraphina C.
About Saraphina C.
Saraphina C. is a Customer Experience Specialist with extensive experience in user experience and content marketing, having previously worked at OCBC Bank in various roles. She holds a Bachelor of Fine Arts in Photography and Digital Imaging from Nanyang Technological University Singapore and a Diploma in Film, Sound and Video from Ngee Ann Polytechnic.
Current Role at Love, Bonito
Saraphina C. serves as a Customer Experience Specialist at Love, Bonito, a position she has held since 2022. In this role, she leads project management efforts to implement customer experience-related features. Her responsibilities include conducting experience audits and managing feedback loops as part of the omnichannel customer journey. Saraphina engages with country-level customer experience representatives to share best practices, ensuring a cohesive approach to customer engagement across different regions.
Previous Experience at OCBC Bank
Before joining Love, Bonito, Saraphina C. worked at OCBC Bank in various roles from 2016 to 2022. She started as an Assistant Manager in Branding & Sponsorships, where she contributed for two years. She then transitioned to a User Experience Designer in Experience Design for three years, followed by a role as Manager in Content & Experience Marketing for 11 months. Her tenure at OCBC Bank allowed her to develop a strong foundation in customer experience and marketing strategies.
Educational Background
Saraphina C. holds a Bachelor of Fine Arts (Hons.) in Photography and Digital Imaging from Nanyang Technological University Singapore. She also earned a Diploma in Film, Sound and Video from Ngee Ann Polytechnic. Her educational background equips her with a diverse skill set that complements her professional experience in customer experience and marketing.
Experience in Other Organizations
Saraphina C. has a diverse work history that includes roles at various organizations. She worked as an Officer of the Management Office at Bank of Singapore for seven months and as an Assistant Paintings Conservator at the National Heritage Board for one year. Additionally, she interned at the National Gallery Singapore as a Curatorial & Collections Intern for three months. These experiences contributed to her understanding of customer engagement and experience management.
Skills in Customer Experience Management
Saraphina C. has implemented experience management tools and tracking programs to enhance customer experience. She collaborates with headquarters and international teams to identify and address experience gaps. Her expertise in conducting experience audits and managing feedback loops supports her efforts to improve customer interactions across various touchpoints.