Stephanie Seow
About Stephanie Seow
Stephanie Seow serves as the Country Head at Love, Bonito, where she has achieved significant growth in North America since 2022. Previously, she held various marketing roles, including Marketing Director at Aurate New York and Regional Online Marketing Manager at ZALORA Group.
Work at Love, Bonito
Stephanie Seow serves as the Country Head at Love, Bonito since 2022. In this role, she has achieved significant milestones, including a twofold year-over-year net revenue growth for the brand in North America within the first year of localization. She developed and managed Love, Bonito's first popup store in the USA, located in SoHo, NYC, overseeing all aspects from lease negotiation to post-opening operations. Additionally, she implemented an integrated marketing strategy that tripled the brand's reach on media and influencer content year-over-year by the end of 2023. Stephanie is also responsible for building and fostering a strong local team in the United States.
Previous Experience at Aurate New York
Before joining Love, Bonito, Stephanie Seow worked at Aurate New York as the Marketing Director from 2020 to 2022. She was responsible for overseeing marketing strategies and initiatives during her tenure. Prior to this role, she served as the Senior Digital Manager at Aurate New York for six months in 2019. Her experience at Aurate New York contributed to her expertise in digital marketing and brand management.
Career Background in Marketing
Stephanie Seow has a diverse background in marketing, having held various positions across multiple organizations. She worked at ZALORA Group in several roles, including Regional Online Marketing Manager and Senior Regional Account Manager, from 2014 to 2016. Additionally, she served as an Affiliate Marketing Manager for nine months in 2014. Her early career included a position as Project Executive at the Singapore International Foundation and as a Relationship Manager at Guidepoint Global.
Education and Expertise
Stephanie Seow holds a Master of Science in Marketing from The Johns Hopkins University - Carey Business School, which she completed in 2017. She also earned a Bachelor of Arts in Sociology from the National University of Singapore in 2012 and a Bachelor of Arts in Sociology from UC San Diego in 2010. Her educational background provides her with a strong foundation in marketing principles and consumer behavior.
Achievements in Marketing Strategy
During her career, Stephanie Seow has successfully implemented various marketing strategies that have led to significant growth for the brands she has worked with. At Love, Bonito, she achieved a twofold year-over-year net revenue growth in North America and developed an integrated marketing strategy that significantly increased brand reach. Her ability to manage operations and marketing initiatives has been a key factor in her success.