Vanessa Yeo Barger
About Vanessa Yeo Barger
Vanessa Yeo Barger serves as the Vice President of Brand at Love, Bonito, where she leads various marketing and creative teams. With a background in brand management and marketing, she has held positions at notable companies including BASE Athletica, lululemon, and Estee Lauder Group.
Current Role at Love, Bonito
Vanessa Yeo Barger serves as the Vice President of Brand at Love, Bonito, a position she has held since 2019. In this role, she oversees various departments, including Integrated Marketing, Social Media Strategy, Amplification, PR & Communications, and Creative Teams. She is recognized as the Global Chief Storyteller and Keeper of Love, Bonito's purpose and mission, ensuring that the brand's narrative aligns with its core values.
Previous Experience at BASE Athletica
Before her current role, Vanessa worked as a Brand & Social Media Consultant at BASE Athletica from 2017 to 2019 in Singapore. During her tenure, she focused on enhancing the brand's presence and engagement through strategic social media initiatives.
Career Background in Marketing
Vanessa has a diverse background in marketing, having worked at Estee Lauder Group of Companies as a Marketing Assistant from 2006 to 2008 in Singapore. She also held the position of Brand Manager Asia at Triumph International from 2009 to 2015 in Hong Kong, where she contributed to brand strategy across the region. Additionally, she served as Brand and Community Manager at lululemon from 2015 to 2017 in Hong Kong.
Education and Qualifications
Vanessa studied at RMIT University, where she earned a Bachelor of Business Administration (B.B.A.) with a focus on Marketing. This educational background has equipped her with the skills necessary to excel in various marketing and brand management roles throughout her career.
Authorship and Personal Projects
In addition to her professional accomplishments, Vanessa authored a children's book titled 'Lili the Lioness & Friends'. This project reflects her creative interests and commitment to storytelling, further enhancing her profile as a brand leader and communicator.