Claire Gould
About Claire Gould
Claire Gould is a Podcast Growth Specialist and Content Marketer at Lower Street, with over a decade of experience in media photography and podcast marketing. She has worked with prominent brands like Netflix and TED, specializing in strategic content solutions and audience research.
Work at Lower Street
Claire Gould serves as a Podcast Growth Specialist and Content Marketer at Lower Street since 2021. In this role, she focuses on creating strategic content solutions and promotional campaigns tailored for global brands and podcasters. Her responsibilities include conducting audience demographic research and specialized topic research to enhance podcast growth. Claire collaborates with cross-functional teams within the podcast growth marketing department and production teams to optimize marketing strategies.
Education and Expertise
Claire Gould has a diverse educational background. She studied Liberal Arts and Sciences at The Open University, where she completed the First Year BA in 2012. Additionally, she attended City College Norwich, where she earned A Levels in Film/Cinema/Video Studies, English Literature, and Photography from 2004 to 2006. She also studied Special Effects and achieved a BA in Media Makeup. Her educational experiences contribute to her expertise in content marketing, scriptwriting, and audio editing.
Background in Media Photography
Claire Gould has over a decade of experience as a media photographer, primarily focusing on heavy metal bands and metal magazines. This background in photography complements her skills in graphic design and audio editing, enhancing her capabilities in content creation and marketing. Her experience in the media industry informs her approach to podcast production and promotional strategies.
Previous Work Experience
Before joining Lower Street, Claire worked at Must Amplify, the first audio marketing agency, as a Podcast Content Strategist and Content Producer from 2017 to 2020. She also held a position as an Administrative Assistant/Receptionist at Heritage Will Writers from 2010 to 2012. These roles provided her with a foundation in content marketing, email marketing campaigns, and audience engagement.
Achievements in Podcast Growth Strategy
In her role as a podcast growth strategist, Claire Gould has collaborated with notable brands such as Netflix, The New York Times, and TED. She specializes in creating promotional campaigns and tracking their effectiveness. Her expertise also includes SEO, podcast production, and the development of podcast show notes, which are essential for enhancing audience reach and engagement.