Hannah Southern
About Hannah Southern
Hannah Southern is the Head of Audience Development at Lower Street, where she has worked since 2023. She has a background in content strategy and marketing, with previous roles at Message Heard and Curated Digital.
Current Role at Lower Street
Hannah Southern serves as the Head of Audience Development at Lower Street, a position she has held since 2023. In this role, she focuses on strategies to engage and grow the audience base for the organization. Her responsibilities include analyzing audience data, developing content strategies, and collaborating with various teams to enhance audience interaction.
Previous Experience at Message Heard
Prior to her current role, Hannah worked as a Content Strategist at Message Heard from 2022 to 2023. During her time in this position, she contributed to the development and execution of content strategies aimed at increasing audience engagement and brand visibility. This experience in London allowed her to refine her skills in content creation and strategy.
Work History at Curated Digital
Hannah has a notable history with Curated Digital, where she held multiple roles. She began as a Content Creator Intern in 2017 for two months, followed by a year as a Content Marketing Executive from 2017 to 2018. She later advanced to the position of Content Strategist from 2018 to 2019. These roles provided her with extensive experience in content development and marketing strategies.
Educational Background
Hannah Southern studied at Newcastle University, where she focused on English Language and Literature from 2013 to 2016. She achieved a degree in this field, which laid the foundation for her career in content strategy and marketing. Prior to that, she completed A Levels at Middlesbrough College from 2011 to 2013, further enhancing her academic credentials.
Experience as Account Manager
From 2019 to 2022, Hannah worked as an Account Manager at blue goose in London. In this role, she managed client accounts and facilitated communication between clients and the agency. This experience contributed to her understanding of client relations and project management within the digital marketing sector.