Jose Fernando Martinez
About Jose Fernando Martinez
Jose Fernando Martinez is a co-founder and commercial director at Luable, a fintech company that is part of Y Combinator's Summer 2021 batch. He has extensive experience in business development and innovation across various sectors, particularly in the energy industry.
Work at Luable
Jose Fernando Martinez currently serves as Co-Founder and Commercial Director at Luable, a fintech company that is part of Y Combinator's Summer 2021 batch. Since 2022, he has been instrumental in driving the company's mission to transform global investment in credit deposits. His role involves overseeing commercial strategies and fostering partnerships to enhance the company's market presence in Latin America.
Education and Expertise
Jose Fernando Martinez holds a Master's Degree in Commerce with a focus on Marketing from ICHM, completed in 2009. He also earned a Bachelor of Business Administration from Pontificia Universidad Javeriana, where he studied from 2001 to 2006. Additionally, he has advanced knowledge in leading innovation processes and implementing cultural changes to improve company results, supported by his education at Macquarie University.
Background
Jose Fernando Martinez has a diverse professional background, including significant roles in various companies. He worked as a New Business Development & Innovation Director at Eficacia S.A. from 2017 to 2019 and served as General Manager at Vitălea from 2019 to 2022. His earlier experience includes positions at Codensa - Emgesa (Enel Colombia) and EMPRESA DE ENERGIA DE CUNDINAMARCA, where he focused on business development and strategic planning.
Achievements
Throughout his career, Jose Fernando Martinez has developed a strong background in enhancing customer satisfaction and brand awareness through strategic marketing tactics. He is known for his strategic vision and outstanding interpersonal skills, which have contributed to his success in leadership roles. His experience spans over a decade in the energy industry, emphasizing innovation and strategic planning.
Teaching Experience
Jose Fernando Martinez served as an Adjunct Assistant Professor at Universidad Piloto de Colombia from 2014 to 2015. In this role, he contributed to the academic development of students in the Bogotá D.C. Area, sharing his expertise in business and marketing.