Pauline Vital
About Pauline Vital
Pauline Vital is a Senior Digital Marketing & Affiliate Coordinator at Luca Faloni, where she has worked since 2022. She has extensive experience in digital marketing, e-commerce strategies, and affiliate marketing, having previously held various roles in the fashion and hospitality industries.
Current Role at Luca Faloni
Pauline Vital currently serves as the Senior Digital Marketing & Affiliate Coordinator at Luca Faloni, a position she has held since 2022. In this role, she is responsible for overseeing digital marketing strategies and affiliate programs, contributing to the brand's growth and visibility in the market. Her expertise includes managing CRM systems and implementing e-commerce strategies that align with the company's objectives.
Previous Experience at Luca Faloni
Prior to her current role, Pauline Vital worked at Luca Faloni in various capacities. She began as a Junior Digital Content Coordinator in 2019, followed by a position as Digital Content Coordinator for seven months. Subsequently, she served as a Digital Marketing Analyst from 2019 to 2022. Her tenure at Luca Faloni has provided her with a comprehensive understanding of the brand's digital landscape and marketing initiatives.
Professional Background
Pauline Vital has a diverse professional background in digital marketing and customer service. She has worked in various roles, including a Marketing Assistant at SHOPCADE, a Customer Experience Consultant at Finery, and an intern at NINE IN THE MIRROR. Her experience spans across multiple sectors, including hospitality and fashion, which has equipped her with a broad skill set in marketing and customer relations.
Education and Qualifications
Pauline Vital holds a Master's degree in Luxury Brand Communication & Marketing from Sup de Pub - Groupe INSEEC, achieved in 2015. She also completed an MBA in International Brand Strategy & Marketing at INSEEC in 2016. Her educational background includes a Bachelor's degree in Global Communication from Sup de Pub and a BTS in Management of Commercial Units from École Nationale de Commerce. This academic foundation supports her expertise in digital marketing and brand management.
Expertise in Digital Marketing
Pauline Vital specializes in e-commerce strategies and programmatic advertising, focusing on enhancing brand visibility and customer engagement. She contributes to Luca Faloni's 'Made in Italy' proposition by coordinating digital marketing efforts that emphasize the craftsmanship of Italian artisans. Her proficiency in managing affiliate marketing programs further strengthens her role in driving the brand's digital initiatives.