Alexandra C.
About Alexandra C.
Alexandra C. is a Marketing Manager at LucaNet, specializing in Account-Based Marketing and B2B Influencer Marketing to support SaaS brands. With extensive experience in various marketing roles, she advocates for demand generation strategies and utilizes advanced marketing technologies.
Work at LucaNet
Alexandra C. has been serving as the Marketing Manager at LucaNet since 2021. In this role, she operates remotely from the United Kingdom. Her responsibilities include implementing marketing strategies that drive growth for the company, particularly focusing on Account-Based Marketing (ABM) and B2B Influencer Marketing.
Previous Experience in Marketing
Before joining LucaNet, Alexandra held several marketing positions. She worked as the CRM Marketing Manager at PowWowNow from 2018 to 2021, where she focused on customer relationship management strategies. Prior to that, she was the Digital Marketing Manager at Sigma Sports for one year, and she also served as a Marketing Campaign Executive at EnergyNet Ltd. from 2015 to 2017.
Education and Expertise
Alexandra studied at London Metropolitan University, where she earned a BA (Hons) in Advertising and Marketing Communications. Her academic background supports her specialization in Account-Based Marketing and B2B Influencer Marketing, which she applies to enhance demand generation for SaaS brands.
Background in Business Development
Alexandra has a diverse background in business development and marketing. She worked as a Business Development Manager at SACO The Serviced Apartment Company and Oatlands Park Hotel. These roles contributed to her understanding of market dynamics and buyer psychology, which informs her marketing strategies.
Focus on Digital Transformation
In her marketing career, Alexandra emphasizes the importance of transitioning from manual processes to digital transformation. She advocates for a shift from lead generation to demand generation, utilizing a marketing tech stack to improve global reach and connect software providers with businesses facing challenges.