Bhaskar Mitra
About Bhaskar Mitra
Bhaskar Mitra serves as the Head of Product and Customer Marketing at LucaNet in Germany, where he has worked since 2023. He previously held key roles at TeamViewer, contributing to its IPO and significant revenue growth while leveraging advanced technologies to enhance product offerings.
Work at LucaNet
Bhaskar Mitra serves as the Head of Product and Customer Marketing at LucaNet since 2023. In this role, he focuses on developing product strategies and enhancing customer engagement. His expertise in creating customer-centric go-to-market strategies is instrumental in aligning product offerings with market needs.
Previous Experience at TeamViewer
Prior to joining LucaNet, Bhaskar Mitra held multiple roles at TeamViewer. He was the Senior Global Product Marketing Manager from 2019 to 2021 and later served as the Director of Product Marketing from 2021 to 2023. During his tenure, he played a key role in the company's successful IPO and contributed to significant revenue growth, expanding TeamViewer's billings from €230 million to €650 million.
Education and Expertise
Bhaskar Mitra holds a Bachelor's degree in Communication and Media Studies from West Bengal University of Technology, completed from 2007 to 2010. He also earned a Master of Arts in Media and Communication Science from Technische Universität Ilmenau between 2013 and 2015. Additionally, he obtained a Master's degree in Marketing from Wintec - Waikato Institute of Technology in 2011.
Background in Marketing and Communications
Bhaskar Mitra has a diverse background in marketing and communications, with experience at various organizations. He worked as a Communications Specialist at Z Energy Limited in New Zealand from 2011 to 2013, and as an Internal Communications professional at Intel Corporation in 2014-2015. He also served as Manager of Content & Marketing Communications at Makino Europe GmbH from 2015 to 2019.
Technological Expertise
Throughout his career, Bhaskar Mitra has utilized advanced technologies such as augmented reality, artificial intelligence, and machine learning to enhance product offerings. His focus on leveraging data and analytics has driven efficiencies in global organizations, allowing for the development of effective marketing strategies and customer journeys.