Franziska Schmidtke
About Franziska Schmidtke
Franziska Schmidtke is a Senior Marketing Strategy & Brand Manager with extensive experience in brand marketing and management across various companies, including LucaNet AG and Peugeot Deutschland GmbH. She holds a Bachelor of Business Administration and multiple Master of Arts degrees in Media, Communication, and Culture.
Current Role at LucaNet
Franziska Schmidtke currently serves as the Senior Marketing Strategy & Brand Manager at LucaNet AG. She has held this position since 2022, contributing to the company's marketing strategies and brand management efforts. Her role involves overseeing marketing initiatives and ensuring alignment with the company's overall business objectives.
Previous Experience at LucaNet
Franziska Schmidtke has a significant history with LucaNet AG, having worked in various marketing roles. She was the Brand Marketing Manager from 2019 to 2021 and later served as the Senior Brand Marketing Manager for 11 months in 2021 to 2022. Her tenure at LucaNet involved developing brand strategies and managing marketing campaigns.
Career at Peugeot Deutschland GmbH
Franziska Schmidtke worked at Peugeot Deutschland GmbH in multiple capacities from 2012 to 2017. Her roles included Managerin Handelsmarketing & Merchandising, Manager nationale Werbung & Sponsoring, and various internships. This experience provided her with a strong foundation in marketing and promotions within the automotive industry.
Educational Background
Franziska Schmidtke holds a Bachelor of Business Administration (B.B.A.) in Leisure and Tourism Management from Fachhochschule Stralsund, completed from 2005 to 2009. Additionally, she has earned three Master of Arts (M.A.) degrees in Medien, Kommunikation, Kultur from Université Nice Sophia-Antipolis, Europa-Universität Viadrina Frankfurt (Oder), and Sofia University St. Kliment Ohridski, between 2009 and 2011.
Internships and Early Career
Franziska Schmidtke began her career with various internships, including a position in Marketing and Sponsoring at ARTE in 2011, and a role in Unternehmenskommunikation und Marketing at Analytik Jena AG in 2010. She also completed internships in product press and event management, which helped her gain practical experience in marketing and communications.