Franziska Schmidtke
About Franziska Schmidtke
Franziska Schmidtke is a Senior Brand Marketing Manager at LucaNet AG in Berlin, Germany, where she has worked since 2021. She has extensive experience in brand marketing and communications, having held various roles at companies including Peugeot Deutschland GmbH and Analytik Jena AG.
Current Role at LucaNet AG
Franziska Schmidtke serves as the Senior Brand Marketing Manager at LucaNet AG, a position she has held since 2021. In this role, she is responsible for leading brand marketing strategies and initiatives within the company. Her tenure at LucaNet AG has been marked by her focus on enhancing brand visibility and engagement in the financial software sector.
Previous Experience at LucaNet AG
Prior to her current role, Schmidtke worked at LucaNet AG as a Brand Marketing Manager from 2019 to 2021. During this time, she contributed to various marketing projects aimed at strengthening the company's brand presence. Her experience at LucaNet AG spans a total of five years, including her time in different marketing capacities.
Career Background in Marketing
Franziska Schmidtke has extensive experience in marketing, having worked at Peugeot Deutschland GmbH in various roles from 2012 to 2017. Her positions included Managerin Handelsmarketing & Merchandising and Manager nationale Werbung & Sponsoring. She also held internships in product press and marketing at Peugeot and other organizations, which provided her with a solid foundation in marketing communications.
Educational Background
Schmidtke holds multiple Master of Arts (M.A.) degrees in Medien, Kommunikation, Kultur from several institutions, including Sofia University St. Kliment Ohridski and Université Nice Sophia-Antipolis. She also earned a Bachelor of Business Administration (B.B.A.) in Leisure and Tourism Management from Fachhochschule Stralsund. Her educational background supports her expertise in brand marketing and communications.
Internship Experience
Earlier in her career, Schmidtke completed several internships that contributed to her professional development. Notably, she interned at Ultramar Event Management in Spain, focusing on events and congresses, and at ARTE in France, where she gained experience in marketing and sponsorship. These internships provided her with diverse insights into the marketing field.