Ksenia Siipola
About Ksenia Siipola
Ksenia Siipola is a Senior Marketing Operations and Insights Manager at Lucanet AG, where she has worked since 2017. Previously, she held various marketing and market research roles at companies such as GE Healthcare and Hewlett-Packard, and she has a strong educational background in business and management.
Work at LucaNet
Ksenia Siipola has served as the Senior Marketing Operations and Insights Manager at LucaNet AG since 2017. In this role, she has played a key part in enhancing customer experience and relationship management strategies, which has led to improved customer satisfaction scores. Additionally, she developed a comprehensive market research framework that has been adopted company-wide. Siipola has also been instrumental in implementing marketing automation tools that have streamlined operations and improved return on investment (ROI) for the organization.
Previous Experience at GE Healthcare
Before joining LucaNet AG, Ksenia Siipola worked at GE Healthcare as the Customer and Market Insight Manager for Europe from 2010 to 2016. During her six years in this role, based in Chicago, Illinois, she focused on understanding market dynamics and customer needs, contributing to strategic decision-making within the organization.
Career Background in Market Research
Ksenia Siipola has a background in market research, having worked as a Senior Market Research Manager at Synovate for ten months in 2007 to 2008. She also held a position at Hewlett-Packard as a Demand Generation Marketing professional from 2009 to 2010. Additionally, she served as the Brand and Communications Manager at Alliance Oil Company from 2005 to 2007, where she was responsible for managing branding and communication strategies.
Education and Expertise
Ksenia Siipola holds a Master of Business Administration (MBA) from Furtwangen University Business School, where she studied Management and International Business from 2008 to 2010. She also earned a Bachelor's degree from Khabarovsk State Academy of Economics and Law from 2000 to 2005. Furthermore, she briefly studied Leadership and International Business at Lehigh University in 2008.